In this article, we’ll explain what positive value betting is and how you can use it to build steady, long-term profits from sports betting by consistently finding and taking bets that are priced in your favor.
What is a positive value bet?
A positive value bet is simply a bet where the bookmaker’s odds are higher than they should be — in other words, the bookmaker has made a small mistake, and the bet is offering more payout than the real chance of it happening.
For example, imagine flipping a coin. You know it’s a 50/50 chance, so fair odds would be even money. But if a bookmaker offered you $2.20 for heads instead of $2.00, that’s a positive value bet. You might not win every time, but if you kept taking that same deal over and over, you’d come out ahead in the long run because the reward is slightly better than the risk.
In sports betting, the same idea applies. Bookmakers sometimes set odds that don’t perfectly match the true likelihood of an event. Our tools find these opportunities for you, showing where the odds are “too good” compared to the real chances. By placing enough of these positive value bets over time, you can build consistent profit, even if some individual bets lose along the way.
How can we find positive value bets?
Finding positive value bets on your own is almost impossible because odds change constantly across thousands of markets every minute. That’s why we have a positive value tool that does all the hard work for you. It scans millions of bets from dozens of bookmakers in real time, comparing every price to find where the odds are in your favor.
All you need to do is open the tool, choose the positive value bets you would like to place, and enter the amount we recommend based on your bankroll. Our system automatically calculates the ideal bet size for you, so you can focus on placing the bets and watching your profits grow over time.
Positive value example
Let’s use a simple example to understand positive value betting. Imagine you make a bet with a friend on a coin flip. If the coin lands on heads, your friend pays you three times your bet, meaning you make two times profit. If it lands on tails, you lose your bet.
You know that a coin has a 50% chance of landing on heads and 50% chance of landing on tails. So half the time, you’ll double your money, and half the time, you’ll lose it. If you average that over many flips, you’re making a profit because the reward is better than the risk.
If we put that into numbers, it looks like this:
value = 2 x 50% - 1 x 50% = 50%
This means for every $100 you bet, you’d expect to make around $50 profit in the long run. In short, a positive value bet pays you more than it should for the chance of winning, which is exactly what our software helps you find automatically.
Understanding expected value
You might be wondering how it’s possible to “win $50 in the long run” if a single coin flip can only win or lose. This is where expected value comes in. Expected value is a way to understand what happens when you make the same type of bet many times.
Think of it like this: one coin flip doesn’t tell you much. You could win or lose. But if you flipped the coin 100 times, the results would start to even out. You’d win about half the time and lose about half the time, and because the payout is higher when you win, you’d end up with a profit overall. That average profit (what you’d expect to make over many tries) is the “expected value.”
So while each individual bet might lose, if you keep taking bets that have positive value, your total results will grow over time. It’s not instant or guaranteed every time, but across dozens or hundreds of bets, the math works in your favor. Arbitrage gives small certain profits, while positive value betting gives bigger profits over time by stacking lots of smart bets that each have a small edge.
How much should I place for each bet?
The amount you should place on each bet depends on a few things: how much you have in your bankroll, how good the bet is, and how likely it is to win. Placing too much can drain your balance quickly during unlucky streaks, and placing too little can slow down your profit growth. The goal is to find the sweet spot where you’re growing your balance safely and steadily.
Profitocracy makes this easy by using a smart system based on something called the Kelly Criterion. You don’t need to understand the math behind it, just know that it calculates the ideal amount to bet for each positive value opportunity. It looks at your total bankroll, the odds, and how strong the edge is on that bet, then gives you a suggested amount that balances profit and safety.
All you have to do is enter your bankroll amount on the Positive Value Betting page, and the system automatically updates the recommended bet sizes for you. This helps you grow your profits over time while keeping your risk under control, even if you hit a few losses along the way.